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Acknowledging when your customers engage with you on social media is just as, if not more, important than what you post yourself. Lululemon recognizes the importance of its social media presence beyond their own content. When your customers take the time to interact with you, they expect you to do the same. In fact, 88% of online consumers are less likely to buy from businesses that leave their social media complaints unanswered. With today’s shopper looking for inspiration on social media more than ever before, brands need to be interacting with their customers wherever they are. The key to transforming your brand from a store to a lifestyle is connecting with your ideal customer persona and appealing to their thoughts, beliefs, and behaviors. Discover the keys to their success and how you can use them to retain your customers and grow your brand sustainably. We took a look at three of Lululemon’s lifestyle marketing tactics that helped create their strong position. With encouraging messages to live a life of possibility, it’s hard for customers to not be inspired to live the Lululemon lifestyle. This type of sustainable growth is only possible by creating a brand community that people are attracted to and want to be a part of. Lululemon is still experiencing rapid growth more than 20 years after launching. By promoting a lifestyle of health and wellness, they’ve cultivated a strong cult-like community of active enthusiasts who desire premium quality. Lululemon, a premium yoga apparel brand, offers one of the best examples of a lifestyle brand. They fit into their customers’ lives by appealing to the things that matter most to them.
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Lifestyle brands go beyond the products they have for sale. These brands are commonly known as lifestyle brands, but with so many different definitions floating around, what exactly is a lifestyle brand, and how can you replicate their winning strategies for your own small business? “A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture.” The best-of-the-best create an entire lifestyle that their most loyal customers strive to achieve. The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand personality.